Coffee production began at the Rancho Grande Farm in 1933, when Mr. Aneite Reis inherited 5 hectares of crops to start production from. Today, the farm is run by José Carlos Reis and his son Flávio (Fafa) Reis, both son and grandson of Mr. Aneite.

The farm is run on principles of diversification as such they also have many cows for dairy and meat production. The mission of the farm is to responsibly produce coffee of the highest possible quality without neglecting the importance of protecting the environment and the caring for the well-being of its employees. To this end the family has invested in building modern housing with water and electricity for some of the farm workers, they are able to stay here without extra charge, but must pay for their subsidised living expenses.